Committed to helping farmers use technology to run stronger businesses

Farming Value

Food is life. More than 7 billion people depend on farms for healthy and affordable food. By 2050, the global population will reach 9.4 billion and farmers will need new ways to deliver on this demand that are economically viable, so they can earn a good living, and remain environmentally sustainable, so we replenish the earth, keep soils fertile, and other species healthy.

We are helping farmers meet the demand using software and analytics to make farming more profitable and efficient today and in the future.


people depend on farmers for healthy and affordable food


of global freshwater water goes to agriculture which covers 40% of Earth’s land area


in global revenue, employing 1 in 10 in wealthy countries, 6 in 10 in poorer countries

Our Mission

Use technology to help farmers run stronger businesses and steward the land for generations to come.

Our Story

Granular is Farm Management Software (FMS) that is helping thousands of farmers to build more profitable and efficient farms today and steward their lands for generations to come. As the world’s leading FMS, Granular uniquely combines an industry-leading support team with the most recommended suite of easy-to-use powerful software to help farmers and their teams run all aspects of their farm business. From financials to agronomy to operations, farmers are now able to make data-driven decisions with greater confidence in an increasingly challenging environment.

Granular was founded in 2014 with the mission of helping farmers run more profitable and efficient business instead of just maximizing bushels. Built as a collaboration between several of the most advanced family farms and top technology investors including Google Ventures, Granular is widely credited for launching the first modern, built in the cloud and mobile-centric FMS in 2014. In 2017, Corteva Agriscience acquired Granular to bring together the best technologists, scientists, and entrepreneurs from across the world with its global presence and deep resources to serve the needs of farmers through the transformative effects of digital technologies.

Today, our over 400 passionate employees are on a mission helping our customers solve their problems today and for food demands in the future by transforming agriculture through continuous innovations in farm productivity, profitability, and environmental sustainability.

Granular is San Francisco-based, with offices worldwide. Granular is an independent, wholly-owned subsidiary of Corteva Agriscience (NYSE:CTVA), a spin off of DowDuPont™️. Learn more about our company and people at, Twitter, @GranularAg, and Instagram, @Granular_Ag, or

Our Future

We will continue to leverage the global presence, depth of knowledge, and diverse resources of Corteva, along with our software and analytics expertise to help farms flourish.

We will continue to listen and partner with farmers to improve productivity, profitability, environmental sustainability, and transparency—to create solutions to key challenges faced today, looking beyond what is possible now, to solve for the demands of tomorrow.


Gary Rudolph

VP Product Development

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Kevin Donalds

VP Finance

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Erica Meade

VP Design

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Dr. Christopher Seifert

VP Data Science

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Jennifer Trendler

VP People Operations

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Rupesh Shah

VP Product Management

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Jeff Doll

VP Engineering

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Learn more about how Granular is leading the next generation of farming solutions

In Search of a Leader!

Jolene Brown, CSP, CPAE, December 27, 2019

See what Granular Business can do for your farm with a live demo

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